A useful plan is a page you can keep in front of you. Banks and pitch decks want length. You need something you can update after a customer call.
This is not a template to file with an authority. It is the decisions you would otherwise keep only in your head.
#Write these, in this order
- Who pays — a role, not “the Vietnam SME market.”
- What job they already pay to get done — badly, slowly, or in Zalo.
- What you will charge, and how they can pay you — including whether they need a VAT invoice.
- The first ten customers — names or companies you can actually reach, not a TAM slide.
- What it costs to deliver the first month — your time, a tool, an accountant, rent. Be ugly and specific.
- What “this is working” looks like in 90 days — three paying customers, or you stop.
If you cannot fill a line, that line is the work. Do not skip it and write a vision paragraph instead.
#What to leave out
- A five-year forecast you cannot defend
- Competitor tables copied from another country
- Product features before you have a wedge
#When the page is enough
You can explain the business to an accountant in five minutes. You know whether you need a company that can invoice. You know who the first customers are.
Then register. The plan does not get better in a drawer.
#Next
- Are you ready to start? — if the page still has holes
- Evaluate ideas — if “who pays” is still a category